Check-ins With A Commercial Twist
A new commercial check-in mobile ad product is now available to retailers. SessionM, a Boston-based digital ad firm, developed the offering for its hundreds of clients with apps, which are now able to...
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Criteo Dives Into In-App Ads
Criteo is bringing its display ad business to mobile apps, the company announced today.The advertising technology firm has been expanding its ability to target its banner ads across mobile for months,...
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Twitter Is Giving Brands and Publishers More Insights Into How Their Tweets...
Twitter is diving even deeper into data. The social media platform is now giving publishers and brands more insights into how their tweets perform. Today, the company introduced analytics for Twitter...
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Yahoo Now Powers Mocean Mobile Market
Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace.“Mocean Mobile will work with...
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5 Questions With Twitter's Global Online Sales Leader
Twitter’s Richard Alfonsi, head of global online sales, said that the next mobile ad products on the platform will be ones that drive consumers to act right within their tweets—email signups and app...
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Yelp, YP Partner in Local Advertising Deal
The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product, will now connect its...
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Facebook Tops 1 Billion Mobile Users
Facebook crossed the billion mobile user mark last quarter, the company announced in today’s earnings report. The company also announced a big transition in leadership as CFO David Ebersman plans to...
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LinkedIn Opens Ad Platform
LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps marketers sponsor...
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New Ad Exchange Delivers Mobile Video
Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials to smartphones. The...
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Twitter's MoPub Welcomes Facebook's Mobile Ads Into Its Platform
Facebook’s mobile ad network seems like a clear threat to Twitter and its MoPub ambitions, but the relationship is complicated. In fact, MoPub has welcomed the Facebook Audience Network into its...
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Twitter, Omnicom Deal Combines Mobile Ad Forces
Twitter and Omnicom struck an ad deal today, sources confirmed for Adweek. Omnicom Medial Group is set to spend up to $230 million marketing on the messaging platform over the next two years,...
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The Truth About Mobile Advertising? It’s a House of Cards
Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. With major players like Facebook, Twitter and Google all...
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Toyota Sees 45% Boost in Traffic Through Targeted Mobile Ads
The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to publicize...
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Now You Can Get In on the Facebook Ad Network That Made Millions for the...
Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim...
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Snapchat Says Ads Are Coming This Weekend: 'We Need the Money'
Snapchat—ready to actually bring in revenue—will start showing ads this weekend, and the messaging app gave a better understanding of how marketing will arrive in users' inboxes with a blog post...
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